Qualitative diagnosis of organizational culture
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The idea
The KAM project is a tool allowing you to acquire knowledge on how your company is perceived by your customers, other companies on the market, and your competitors. The structure of the tool makes it possible to identify the strengths and weaknesses of your company’s offer and how customers perceive cooperation with you.
By using the KAM project:
- You get to know your customers’ opinions about your company, people in the company, current cooperation and future cooperation.
- You will acquire knowledge about your competitors, the principles for selecting a company to cooperate with, and the key selection criteria preferred by customers.
The programme allows you to acquire knowledge at three levels important to a company’s structure:
COMPANY LEVEL
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- Surveys allowing you to get to know customers’ opinions about your company’s overall image
- They show the company’s position in relation to competitors
- They show why customers want to cooperate with you, or why
they decide otherwise
TEAM LEVEL
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- They allow you to gather opinions regarding cooperation with the whole team – after a meeting you know what the strengths and weaknesses of the team are and what requires improvement
- They show how to optimise relations with customers, which leads to improving service quality.
CUSTOMER LEVEL
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- Taking an interest in the customer makes them perceive that they are your important business partner, that their opinion counts, and that your company cares about the quality of the relationship
- Meetings help expand your knowledge about the customer’s business
- Taking an interest in the customer and their business concerns helps them believe both their business needs and those concerning the form of the relationship will be better understood
- The surveys make it possible to adjust the nature of the services provided, and their operational and relational details, to the specific needs of the customer